How to Excel is a collection of texts and data reflecting on the nature of an aspect of work that has grown from the internet; the Instagram Influencer.

It brings together work of different medias as a way to contextualise an experiment in observation using Excel spreadsheets. This observation alters large sets of data from Instagram posts with the hashtag #influencer, using systems inherent in the excel program to reconfigure the data in to algorithmic ‘poems’. As as a programme synonymous with the tracking and manipulating of data linked to workplace targets, Excel is used deliberately as a way to distill a particularly contemporary type of work, in which individuals profit from the marketing of their lifestyle.